Winner of a gold medal at the 2009 World Beer Championships, Asahi The Master is a refreshing pilsner in the Japanese market, which is dominated by crisp lagers. Reviews on the internet are mixed, but if you’re fan of pilsner beers and see this on the shelf… give it a go!

Asahi The Master:
Award Winning Japanese Pilsner Beer

Asahi Beer: The Master Pilsner
DMC-LX3 (5.1mm, f/2, 1/30 sec, ISO400)
Asahi The Master 「アサヒ ザ マスタ」

From Asahi:

Asahi The Master, launched in May 2009, became the first domestic Japanese beer to win the Gold Medal award in the pilsner category at the 2009 World Beer Championships (WBC), an international beer-rating event held in the United States. The event featured 370 beer brands submitted by manufacturers, importers and retailers from 26 countries, with the most beers (33 brands) appearing in the pilsner category.

Production of Asahi The Master is supervised by Group employees who have earned the title “Master” from the Technical University Munich-Weihenstephan in Munich, Germany. The finished product is the result of a meticulous brewing process that uses only the finest barley and hops.

Personally, I’m a fan. It’s just a shame that this beer is so hard to find. I found it at a convenience store in a small town in Shizuoka Prefecture. It has a bitter-sweet hops flavour, giving it a more natural taste. It was the same price as the premium beers, such as Yebisu Premium.